Semi-structured Interview
“A completely un-structured interview has the risk of not eliciting from the junior researchers the topics or themes more closely related to the research questions under consideration.”
Rabionet, S. E. (2011). How I Learned to Design and Conduct Semi-structured Interviews: An Ongoing and Continuous Journey. The Qualitative Report, 16(2), 563-566.
Definition
A semi-structured interview is both focused on a specific topic and driven by the interviewee’s personal experiences.
Type
User research
Context
Co-design
Procedure
1. Semi-structured interviews should have a narrow focus that motivates the purpose of the interview.
2. Create a guideline for the semi-structured interview. I break down my guideline into three parts:
Start by introducing the topic and explaining the reasons for the research. Lay out some ethical considerations by asking consent to record information and being transparent about the interview’s confidentiality.
During the interview, use prepared questions as a guide to keep the interview on track. It’s always good to keep the flow of the conversation open by maintaining an informal vibe.
Be appreciative of the interviewee’s time. Conclude the interview by thanking the interviewee.
3. Afterward, summarize and analyze the results.
Use Case and Data Analysis
For a waste management project, me and two other designers held a semi-structured interview with a Resource and Recycling intern at Sustain IU. Our focus was to understand how students handle their e-waste.
He shared with us the projects he was working on along with a report evaluating the school’s sustainability progress. During the interview, I kept bringing the topic back to e-waste. Our interviewee was stumped. He admitted not much was being done to address e-waste collection for students, but he thought this was a very important issue. We realized after the interview there was an opportunity to provide a service for managing e-waste. This valuable insight resulted from our inquiry into e-waste.